App Basics

An app is a purpose-built analytics experience in Insight Cloud, designed around a specific dataset, workflow, or business question. Each app brings together a dashboard, filters, KPIs, and, in some apps, AI tools, so you can explore insights without building anything from scratch.

You may also see an app referred to as an analytics app or an Insight Cloud app. Customers often call the whole thing a "dashboard" or a "report"; in Insight Cloud, the dashboard is one part of an app (see App vs. dashboard below).

Applies to: Apps in Insight Cloud. Intelligence, the AI add-on for apps, is paid and not included by default.
You'll need: Access to the app, assigned by your organization admin. See Who can open an app.
Last reviewed: 2026-10-21

Where to find apps

Open My Apps in Insight Cloud, then click an app tile or row to launch it. My Apps lists every app you have access to. If an app is missing from My Apps, you may not have been given access to it. See If an app isn't working.

What an app includes

An app is made up of some or all of the following components. Some apps include only some of them.

• Visualization dashboard — organized views of curated visuals that answer a focused set of questions about the data.

• Dashboard filters and controls — global or page-level filters that adjust dimensions such as time, brand, or category.

• Data model and semantic layer — every metric in an app is defined, so insights are consistent across the platform.
  App settings and variants — some apps have configurable settings or parameters, which are alternate configurations of the same output. See App Variants.

• Data Freshness indicators — fields that show how current an app's analysis and data are. See Data Freshness.

• Explore Mode — a toggle that lets you customize an app's visuals and calculations without changing the published app. See Explore Mode.

What you can do with an app

• Filter an app's dashboard by dimensions such as time, brand, or category.

• Compare brands, categories, customers, or time periods.

• Switch between an app's variants, where the app has more than one.

• Customize an app's visuals and calculations in Explore Mode, if your role includes Explore Mode access.

• Check Data Freshness to see when the app's analysis and data were last updated.

How apps work

An app turns source data into the output you see on its dashboard. Four things decide what you see:

1. The Publisher builds and maintains the app, deciding what business problems are addressed in the app. All apps are created and maintained by their Publisher.

2. Seek controls which organizations have which apps.

3. Your organization admin controls which of those apps each user can open.

4. The app runs an analysis on its source data. The dashboard shows the output of that analysis, not the live source data.

Data Freshness shows how current that output is. Data as of and Analysis as of appear when freshness values are configured for an app. Next Scheduled Analysis appears when a schedule is set on the app.

Who can open an app

Anyone who has been assigned access to an app can open it and read its information. Roles can limit what you can do inside an app, but they do not decide whether you can open it and consume its content. For example, the Viewer role does not include Explore Mode. See Explore Mode and Roles.

Organization admins assign app access in two ways:

• Individual access. Give a single user access to an app in Organization Settings > Users.

• Team access. Give a team access in Organization Settings > Teams. A team is a group of users who share the same app access.

When a user has both individual and team access, the user gets the sum of the two. Removing access in one place does not remove access that the user still has through the other.

Limits and what apps can't do

• Apps are not real time. An app does not automatically process new source data when it arrives. The dashboard reflects the app's last analysis, and Data Freshness shows when that was.

• Apps do not accept user-entered input in the dashboard. You can filter and explore the output, but you cannot type your own data into an app.

• You cannot change a published app. Apps are created and maintained by their Publisher, and Explore Mode changes do not overwrite the published app.

• Intelligence is a paid add-on. Apps do not include its AI features by default. Platform Concierge is the basic, platform-wide chat and does not require it.

• Explore Mode in Insight Cloud is full Explore only. There is no lightweight version.

• Your organization admin cannot subscribe your organization to a new app. Seek controls subscriptions.

• App access does not depend on your role. A role such as Viewer can still open an app that you have been assigned.

App vs. dashboard

An app is the complete analytics experience: the dashboard together with its filters, settings and variants, data model, Data Freshness indicators, and AI tools. The dashboard is the app's primary visual layer, where you read and filter the app's output.

App vs. variant

A variant is a different configuration of one app, with the same dashboards and data model but different parameter values. A variant is not a separate app. See App Variants.

Collections

Collections are groups of apps. You can filter by the collections you have access to on My Apps, or view them on your homepage. All in effort to navigate to an App. See Home.

If an app isn't working

• You can't find an app. Check with your organization admin. They control which of your organization's subscribed apps you can open, through Organization Settings > Users and Organization Settings > Teams.

• You have a problem inside an app. Email support@seekinsights.com.

Related articles

• App Variants — create and manage different configurations of one app, and set how often each runs

• Data Freshness — read Analysis as of, Data as of, and Next Scheduled Analysis

• Explore Mode — customize an app's visuals and save views, and which roles get access

• My Apps — search, filter, group, and favorite the apps you have access to

• App Store Basics — browse and subscribe to apps

• Roles — what each role includes and how roles apply to users and teams