**This insight utilizes Seek Enrich, a sophisticated proprietary intelligence layer that combines diverse data sources for an in depth and enriched analysis.
Insight Overview
If you're on a CPG Sales team or working as a Category Manager and aiming for growth, the Distribution Expander Enriched Insight from Seek is your go-to tool.
Imagine having a supercharged version of our proven Distribution Expander, now infused with a wealth of data from the Seek Enrich data model. This tool gives you a leg up, helping you to pinpoint exactly where to focus your expansion efforts with data on local demographics, brand likings, weather influences, and event data. It's like having a roadmap to success, guiding you to the perfect stores and spots to elevate your business.
Insight Benefits
New Revenue Opportunities
- Unlock untapped revenue potentials with the Distribution Expander Enriched Insight. This tool guides you to strategically expand your product distribution to high-potential stores, identified through a nuanced analysis of diverse data sources.
- By tapping into a rich vein of data, you can explore avenues that were previously unnoticed, ensuring a thriving and prosperous business expansion.
New Customer Reach
- Boost your brand’s presence and escalate revenue by intelligently expanding your store's footprint. With an understanding enriched with demographic data and brand affinity insights. You can precisely target consumers who are most likely to resonate with your products, fostering a loyal and expanding customer base.
Actions You Can Take
Expand Your Distribution with Intent
- The Distribution Expander Enriched Insight enables a strategic expansion, allowing you to pinpoint and target the highest value store locations first.
- Utilize current market performance data and enriched insights to craft an expansion strategy that is both informed and intent-driven.
Plan & Project New Revenue Growth
- Harness the power of enriched data to analyze the potential annual revenue opportunities for each new POD. Utilize current sales velocity as a benchmark to develop a robust plan, fueling revenue growth with strategies that are backed by deep insights and informed projections.
Key Metrics
Annual Dollar Opportunity
Get a detailed and precise revenue estimation for all expansion stores, now backed by an enriched data perspective. This metric enables you to strategically plan expansions with a clear view of the potential financial gains, helping you make informed investment decisions.
Average Dollar Sales Velocity
Keep a finger on the pulse of your sales trends with insights into the average sales velocity for your item during the current period. This data, enriched with insights from multiple sources, aids in anticipating market movements and adjusting strategies accordingly.
Max Dollar Sales Velocity
Monitor the peak performance potential of your items with data on the maximum sales velocity for the current period. This enriched data insight offers a nuanced understanding, helping you identify and leverage peak sales periods for maximum revenue generation.
Traited Stores
Have a comprehensive view of the stores where your item is currently available, augmented with insights from the enriched data model. This information is vital in understanding your current market penetration and identifying areas for potential expansion.
Traited DC's
Gain insights into the DC's housing your item, analyzed with an enriched perspective. This metric gives a clear view of your distribution network's strength and assists in optimizing the supply chain for better efficiency and reach.
Non-Traited DC's
Stay informed about the DC's where your item is currently absent, identified with enriched data insights. Utilize this data to explore new distribution channels and create opportunities for growth.
Non-Traited Expansion Stores
Identify potential expansion stores where your item is not present, pinpointed through an enriched data analysis. This metric helps in crafting a focused and strategic expansion plan, targeting stores with the highest potential for success.
Demographics
Gain a deeper understanding of the demographic composition surrounding potential expansion areas. Utilize data on age groups, income levels, and other demographic factors to tailor your product offerings and marketing strategies for better resonance with the local populace.
Weather
Integrate weather data insights to allow for weather patterns like temperature swings and seasons drive your expansion strategy.
Events
Stay ahead by integrating event data into your expansion strategy. Analyze how data points like number of event spaces near a new store can be a decision shifter for your product. Leverage these opportunities for increased sales and brand visibility.
Brand Affinity
Understand the brand preferences and loyalties of consumers in different areas. Utilize this data to craft marketing strategies that resonate well with the target audience, fostering brand affinity and driving sales growth.