Insight Overview:
Together with Weathertrends360, Seeks severe weather impact insight allows business users to forecast, quantify, plan, and execute emergency preparedness plans using the most advanced weather risk predictions and daily level sales performance data.
Built as a “multi-source” analytic application, sales data is seamlessly blended with a powerful 11 month forward-looking hurricane risk index provided by WeatherTrends360 and historical daily weather data, to identify high risk geographies for sales impacts, and quantifies those impacts in dollar and unit volumes to elevate your financial and inventory forecasts.
Insight Benefits:
- Proactive planning: Businesses can proactively plan and prepare for severe weather events by incorporating the advanced weather risk predictions into their emergency preparedness plans.
- Risk identification: The insight helps identify high-risk geographies where severe weather events are likely to have a significant impact on sales, allowing businesses to focus their attention and resources accordingly.
- Quantification of impacts: The insight quantifies the impact of severe weather events on sales in terms of dollar and unit volumes, enabling businesses to understand the financial implications and make informed decisions.
Key Metrics:
- Sales: Dollar sales
- Storm Path: Path of the selected storm shown by latitude and longitude
- Impacted Store: Retail stores within a 100 mile radius of the storm lat and long
- Normal Sales Qty: Avg amount of units you would sell on on any given day
- Surge Sales Qty: Amount of units sold during the storm period
- Storm Surge Ratio: Sales lift during the storm period
Actions You Can Take:
- Incorporate the advanced weather risk predictions into your emergency preparedness plans to proactively plan and prepare for severe weather events.
- Focus your attention and allocate resources to high-risk geographies identified by the insight where severe weather events are likely to have a significant impact on sales.
- Use the quantification of impacts provided by the insight (in terms of dollar and unit volumes) to understand the financial implications of severe weather events on your business.