Seeks Product Substitutability insight leverages millions of transactions from Loyalty data to help companies better understand product preferences and the purchase behavior of consumers. By analyzing the factors that influence product switching, such as share of wallet and exclusivity, brands can identify opportunities to attract new customers, retain existing customers, and increase market share.
Top line over view of measures such as Product exclusivity, Category Substitutability, and Product Substitute Ranking. Alongside these are sales measure for sales performance related to Dollar Sales, Purchases and Category Share of Wallet
Bar chart representing the top 10 brands in sales colored by the product you’ve focused the analysis on. In this case, Dr Pepper 12oz 12pack
Demographic details showcasing purchases across various demographic and customer segments. Here you can see customer type, segment, purchase zipcode.
Brand-Product comparison section. Here you can choose specific brand to compare product performance while leveraging the scatter plot to visualize relationships in sales and substitutability %.