Seeks Brand switching insight leverages millions of transactions from Loyalty data to help companies better understand brand preferences and the purchase behavior of consumers. By analyzing the factors that influence brand switching, such as share of wallet and exclusivity, brands can identify opportunities to attract new customers, retain existing customers, and increase market share.
Brand exclusivity, switching and substitute rank KPI’s
Sales KPIs for the selected brand
Stack ranking bar chart based on sales, showing competitor brands vs your brand (colored)
Brand Bar chart and table showing the comparison of dollar sales, substitute ranking, substitutability score, and category share of wallet for your brand and competitor brands.
Breakdown of purchases by age and zip code
Detailed table showcasing customer segments based on share of wallet percentiles along with a bar chart showing purchases by customer type and customer segment.