For CPG Sales teams and Category Managers who are seeking to expand their Points of Distribution (PODs), Seek's Basic Distribution Expander is the perfect solution.
Developed by industry experts, this insight utilizes point-of-sale data to identify new store locations for expansion and projects anticipated sales based on current distribution and market velocities by product. With Seek's Basic Distribution Expander, you can make data-driven decisions and optimize your expansion strategy for growth potential.
- Topline callouts for Annual Dollar Opportunity (The revenue estimation for all expansion stores), Avg Dollar Sales Velocity (The Avg Sales velocity for your item for the current time period), Max Dollar Sales Velocity (The Max Sales velocity for your item for the current time period)
- This collection of geographic map charts, ranking charts, and topline call outs are designed to help inform where you should expand your product into.
- The three topline callouts look at Non-Traited Expansion Stores (The count of stores that your item is not in), Traited stores (The count of stores that your item is currently in), and The number of DCs your item is currently in.
- There are two geographic map charts. The first in the upper right corner visualizes the Average Dollar Sales Velocity by state. The second in the lower left corner is a bubble chart showing Annual Dollar Opportunity by Store. The bubble size and color indicates are scaled by the total sum of Annual Dollar Opportunity by store.
- The Ranked Bar Chart in the lower right corner shows the highest Annual Dollar Opportunity by DC.
- Drill into which stores and DCs show the highest opportunity to increase revenue by expanding stores. You can expand based on current market performance, targeting the highest-value store locations first.
- Table view of the dataset used in this dashboard. Drill into the Item-level and store-level data to see the individual annual dollar opportunity and weekly average dollar sales velocity.
- Table ranking of the number of expansion stores in each DC and the corresponding Annual Dollar Opportunity. This is calculated using the column $/S/W (The dollar opportunity per store per week). In the above example, we can see that WH 7045 and 6024 have 103 and 101 stores respectively. However, WH 7045 has a notably higher $/S/W leading to a $4 million higher Annual Dollar Opportunity.