For CPG Sales teams and Category Managers who are seeking to expand their Points of Distribution (PODs), Seek's Distribution Expander is the perfect solution.
Developed by industry experts, this insight utilizes point of sale data to identify new store & DC locations for expansion and projects anticipated sales based on current market velocities.With Seek's Distribution Expander, you can make data-driven decisions and optimize your expansion strategy for growth.
New Revenue Opportunities: With a better understanding of new, highly valuable stores, CPG's can expand their product distribution strategically. New Customer Reach: Increase your customer base and boost revenue by expanding your store's footprint.
- Annual Dollar Opportunity: Revenue estimation for all expansion stores
- Avg Dollar Sales Velocity: Avg Sales velocity for your item for the current time period
- Max Dollar Sales Velocity: Max Sales velocity for your item for the current time period
- Tratied Stores: Count of stores your item is currently in
- Traited DC's: Count of DC's your item is in
- Non-Traited DC's: Count of stores that your item is not currently in
- Non-Traited Expansion Stores: Count of stores that your item is not in
Actions You Can Take:
Expand your distribution with intent: With the Distribution Expander, not only can you understand what stores you're not in, but you can expand based on current market performance, targeting the highest value store locations first Plan & Project New Revenue Growth: With your current sales velocity as a guide, analyze the potential annual revenue opportunity for each new POD and develop a plan to drive revenue growth.