Insight Overview:
Designed for Shopper Insights and Customer Retention teams, Seek's Shopper Segmentation insight offers a deep understanding of customer behavior and helps support key marketing actions to prevent customer churn.
By utilizing Seek's RFM technology, your shoppers are categorized based on their purchasing behavior, allowing for tailor-made marketing strategies, to cater to each group's unique needs.
Insight Visualizations:
- High-level callout for the total number of customers across the dataset - after applying filters
- High-level callout for the total Dollars across the dataset — after applying filters
- High-level callout for the total number of transactions across the dataset — after applying filters
- High-level callout for the average purchase cycle for customers across the dataset
- High-level callout for the dollar per transactions customers across the dataset
- High-level callout for the missed dollars due to churn across the dataset
- Aggregated bar chart to monitor number of customers by customer type. For instance, in the chart above, the highest number of customers occur in Low-Value, Churned, and Infrequent Churned.
- Crosstab showing customer level details related to dollars spent, purchase cycle and total transactions.