Seeks Distribution Expander is a powerful insight for CPG Sales teams and Category Managers expanding product distribution harnessing sales data and demographic data for improved targeting.
Designed by industry experts, using a multi-sourced approach, you’ll immediately understand your store-level customer base in new stores while highlighting revenue growth projections based on your current sales rates.
With Seeks Distribution Expander insight, you can make data-driven decisions about where to expand product distribution and ensure that your products reach their intended audience.
- The first set of visuals gives headline callouts for the total count of stores your item is currently in, the percentage of stores your item is currently in, and the total count of stores that your item is not currently in.
- In addition to store count and distribution, this area will also callout Dollar Sales Velocity (The sales velocity for your item for the current time period), Annual Dollar Opportunity (the revenue estimation for all expansion stores), and Demographic Group Count (the count of demographics associated with the item).
- Drill down into your expansion stores by demographic group, to Identify potential new customer segments and expand your product distribution to target those segments. Knowing your customer segments allow you to tailor your messaging to specific demographic groups that are more likely to be interested in your products.
- Geographically map your potential new store locations and drill down into demographic profiles. In the above example, we can see the average household income is $90K, the average age is 63, and residents have lived in their household for 13 years on average. The top 3 states by number of expansion stores are FL, OH, and PA.
- Learn more about your potential customers with detailed descriptions of each consumer group. In the above table, we can see that those who fall into the “Zone of Contentment” group are described as follows:
- These empty-nest homeowners are often retired and enjoy spending time with their grandchildren. They’re heavy daytime TV viewers and spend little time on the internet. Their interests include bird feeding and quilting/sewing, and they spend their limited discretionary funds on apparel, personal care and publications.
- Given this description we get a good insight into where to target ads for this group (daytime TV) and which types of products they are most likely to spend discretionary income on (apparel, personal care, and publications)
- Drill into potential store locations with the Expansion Store List Details table. Here you can see key consumer groups' dollar velocity, annual dollar opportunity, average HH income, average age, and length of residence. This view offers enhanced market understanding allowing you to gain a deeper understanding of the potential customer base in new PODs and inform strategic decision-making about where to expand product distribution.