Seek's Distribution Expander is a powerful insight for CPG Sales teams and Category Managers expanding product distribution harnessing sales data and demographic data for improved targeting.
Designed by industry experts, using a multi-sourced approach, you’ll immediately understand your store-level customer base in new stores, while highlighting revenue growth projections based on your current sales rates.
With Seek's Distribution Expander insight, you can make data-driven decisions about where to expand product distribution and ensure that your products reach their intended audience.
- Enhanced Market Understanding: Gain a deeper understanding of the potential customer base in new POD’s, which can inform strategic decision-making about where to expand product distribution.
- Improved Targeting: Target marketing/advertising efforts more effectively, use location level shopper insights ensuring that your products reach the intended audience in the most optimal way.
- New Revenue Opportunities: With a better understanding of the potential expanded customer base, Brands can expand their product distribution tactically.
- Total Current Stores: Count of stores your item is currently in
- Distribution %: Percentage of stores your item is currently in
- Expansion Stores: Count of stores that your item is not currently in
- Dollar Sales Velocity: Sales velocity for your item for the current time period
- Annual Dollar Opportunity: Revenue estimation for all expansion stores
- Demographic Group Count: Count of demographics associated with the item
Actions You Can Take:
- Identify potential new customer segments: Based on demographic data and expand your product distribution to target those segments.
- Optimize your marketing strategy: Tailoring your messaging to specific demographic groups that are more likely to be interested in your products.
- Improve product placement and inventory management: Analyze demographic data to determine which products are most popular among different customer segments
Track sales performance by demographic group: Understand which segments are driving revenue growth and identify areas for improvement.