What is an Insight?
An Insight is a verticalized, turn-key analytics application that leverages the most reliable and complete data sets to solve high-value, repeatable business problems. Insights solve industry-specific problems by providing actionable data visualizations.
Example: Category leaders and replenishment teams in the Consumer Packaged Goods (CPG) industry need to know how to best utilize shelf space at a specific retailer; that's why Seek created the Shelf Capacity Analysis Insight.
- Insight Title, Description, & Data Source: At the top of every Insight is the Insight Title, Description, and Data Source. In the example below, note that the Predictive Inventory is reliant on just one Data Source; Atlas, while the second example, Distribution Expander, is reliant on two Data Sources; Crisp and Epsilon.
- Parameters: Parameters are what make Insights unique. Here you can change key inputs to Insights that will go rerun the Insight metrics layer. This will also update the visualizations.
- Insight Visualization: Insights allow you to visualize problems and take action via solutions. The visualization section of each Insight is where you can interact with the underlying metrics to drive business outcomes.
Insight Visualization Example